WEBSITE + MARKETING SERVICES
CUSTOM WEBSITES
STRATEGY, DESIGN + CREATION
I create effective websites for small businesses that prove and sustain return on investment—and look great. I do this by starting at the beginning. What’s the story behind your business? Who’s your target audience and what problems do you help them solve? What short-term and long-term marketing goals do you have?
Whether you have a website that needs a refresh or you’re a new company starting from scratch—I can help.
We’ll work together to determine the content for your website and how it should be organized. I’ll optimize the content using relevant keywords to help your business get found online. I’ll bring it all together in the design and then the fun part—launch!
1. GETTING TO KNOW YOUR BUSINESS
DISCOVERY MEETING
First thing’s first—I need to get to know you, your business, and your business goals. We’ll meet to discuss your objectives, your target audience, and what kind of marketing support you’re looking for.
BASELINE AUDIT
If you already have a website and we’re looking to redesign it, I may recommend a baseline audit. This allows us to get a lay of the land in terms of your website data—what pages are driving the most traffic, what keywords are driving traffic to your site. With this knowledge, we can better strategize the new website.
ASSET ORGANIZATION
Keeping your documents, photos, and files organized makes for a streamlined and efficient process. I use Google Suite to store your content and share revisions with you.
2. WEBSITE STRATEGY + SEO
KEYWORD RESEARCH
We’ll work together to determine what topics and keywords you want to be found for, then I’ll conduct some keyword research to find a good balance between keywords that you want to be found for, that also are highly searched for online. We’ll end up with a robust list to use as a starting point in developing content for your website.
SITE ARCHITECTURE
We’ll develop your site structure, the pages and sections within each page, and how a user will flow through your website. Decisons will be determined based on your marketing goals and keyword research.
CALL TO ACTION (CTA) STRATEGY
What actions do you want visitors to take? How can we best direct users to take those actions? We’ll determine where to place these CTAs to ensure a positive user experience and drive conversions.
SEO COPYEDITING
In addition to standard copyediting, SEO copyediting entails optimizing content based on the keyword and topic research we’ve done, which will help your website get found online by your target audience.
METADATA
Metadata helps Google to return relevant pages for a search query. Optimizing metadata for each webpage with relevant target keywords will improve your organic search traffic.
3. FUNCTIONALITY + DESIGN
BLOG, EVENTS, ONLINE SHOP
Perhaps you’d like to have a blog or events section on the website? Maybe you’re selling products or services and need an online shop or scheduling service? Depending on your business, any of these additional functionality needs may be included.
WEB DESIGN + CREATION
This is what everyone thinks of when they think of a new website—what does it look like?! Using the Squarespace CMS, I’ll bring all of your content to life in a customized, branded website.
“
Working with Laura is wonderful. She came highly recommended by the owner of Prelude Boutique in Portsmouth and the minute we started talking about our farm’s new website design, we knew she was the perfect fit for the project.
Laura is highly skilled, professional, thoughtful, creative and very timely. She has a unique ability to see the big picture while balancing all the small details. We have a tremendous amount of respect for her work and we are so happy to have found someone who could accurately design the feel and personality of who we are online.
— Nicole Vernon, Owner of Vernon Family Farm
REPORTING, ANALYTICS, AUDITS + ANALYSIS
If you don’t know where you’ve been, how can you best know where you should go? Using tools like Google Analytics, Google Search Console, Moz, and more, I create website reports to help us get a good look at what’s working and what needs improvement on your website.
BASELINE AUDIT
This gives us a lay of the land for your overall online presence. I’ll look at your website analytics: website traffic sources, backlinks, domain authority, top keywords currently driving traffic to your website, top website pages, technical SEO issues. Based on this data, I’ll provide recommendations for marketing initiatives.
WEBSITE AUDIT + ANALYSIS
This is a deep-dive into your website to provide concrete, tactical recommendations on how to improve your site to help reach your online marketing goals. Here, we’ll review and analyze everything from user experience to site layout, site architecture, calls-to-action, formatting, technical and on-page SEO, and more.
GOOGLE MY BUSINESS LISTING
Creating a Google My Business listing helps to build more visibility for your business on Google search results and Google maps. It’s a simple and free process to create a listing and helps build brand awareness and credibility for your business.
GOOGLE ANALYTICS
Google Analytics is a tool that measures website data, which helps to gain insight about website visitors and the actions they take on your site. I can create your account and add the tracking ID to your website, so when we’re ready to create a report, we’ve got data to work with.
GOOGLE SEARCH CONSOLE
Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google search results.
ENGAGE WITH YOUR AUDIENCE
EMAIL MARKETING
Email is still the most targeted way to reach your audience. I can help to set up branded templates, and write personalized copy that resonates with your audience. We’ll work on growing your contact list by integrating your email marketing platform and website to collect new subscribers. I’ll also keep your lists organized and segmented for targeted campaigns.
SOCIAL MEDIA
Having a presence on social media is a vital part of developing brand awareness and engaging with your target audience. I can help to set up your accounts and put a social plan in place that will grow your audience and drive traffic back to your website.
“
Laura has been helping us with our website and SEO strategy since 2019. In January of that year, we were ranked #77 by Google for “reclaimed stone,” which is a key search term often used by our customers. By April of 2020, we were ranked #1 by Google for “reclaimed stone." The journey to improving SEO scores is a long and strategic one. Laura guided us on this journey with great skill and patience. Beyond SEO, Laura has contributed an experienced eye to our website’s design, often helping us see important things we would have missed otherwise. She knows HubSpot and has been helping us get the most from this marketing platform. Laura is highly recommended and a pleasure to work with.”
— Gavin Johnston & Mark Jadkowski, Owners of Stone Curators
SEO
Moz
Ubersuggest
SEMrush
CMS
Squarespace
WordPress
HubSpot
ORGANIZATION + ANALYTICS
G Suite
Google Analytics
Google Search Console
Google Business Profile
Mailchimp
HubSpot
Constant Contact
SOCIAL
i love helping busy business owners
check off some boxes on that endless task list
CALL ON ME FOR:
Website updates: adding events, publishing blog posts, reorganizing content.
Email marketing: writing emails, creating and publishing campaigns.
Analytics: monthly or quarterly reporting.
And so much more!